Where To Start As A Seller

Where To Start As A Seller

Selling your property is a significant decision—one that requires both planning and the right mindset. Whether this is your first time selling or you’ve been through the process before, it’s important to understand what’s involved and make sure you’re truly ready to move forward.

This page is designed to help you get started with clarity and confidence. It’s not just about understanding the steps; it’s also your opportunity to pause and ask yourself: Is this the right time for me to sell?

Is Selling the Right Decision?

Before committing to selling your property, please consult with your Realtor and ask the right questions to make sure that you are truly ready to sell.  You should be confident and prepared—mentally, financially, and logistically—for the selling process before signing a listing agreement.

We strongly recommend completing a proceeds of sale calculation to understand what you’ll walk away with after paying out mortgages, commissions, legal fees, and other closing costs. It’s also important to review recent sales in your area and consider the average sale prices, not just the highest ones. The market may not meet your ideal number, and your decision to sell should be based on reality, not best-case scenarios (even though we always shoot for the highest possible results).

Selling a property involves many people: the listing agent, potential buyers, their agents, and often their families. We only work with sellers who are entering the market with a serious and committed intent to sell. If you're still unsure, take the time to review your numbers and your goals before moving forward.

Step-by-Step: How To Start the Selling Process

By exploring the “Info For Sellers” menu on this website, you'll find a wide range of valuable resources to guide you through the selling process. These pages are designed to educate you on how everything works—from preparing your property for market to reviewing offers—and to set the right expectations every step of the way.

Below is a simplified overview of what the process typically looks like:

Step 1: Evaluate Your Property
The first step is understanding the current market value of your property. This is done through a professional evaluation conducted by your Realtor, using local market data, recent comparable sales, and the condition and features of your property. This helps you position your listing competitively.

Step 2: Book a Seller Consultation (Listing Appointment)
This meeting allows us to sit down and discuss your goals, your ideal timelines, and any factors unique to your situation. It’s a crucial step to ensure you’re informed, aligned with the market, and clear on how to move forward. We’ll review current trends, outline the process in detail, and begin planning your listing strategy.

Step 3: Prepare Your Property for Market
Your property’s condition will directly influence buyer interest and the offers you receive. During the consultation, we’ll go over any recommended repairs, updates, or staging options. Our pre-listing checklist and optional staging consultation will help you prepare the property for photography, showings, and a successful first impression.

Step 4: Set a Realistic and Strategic Price
Pricing is one of the most critical decisions in the selling process. Overpricing often results in fewer showings, limited feedback, and extended days on market. We’ll provide a thorough market analysis so you can confidently set a price based on where the market is—not where you wish it was.

Step 5: Marketing Your Property
Once your property is prepared, we’ll launch a full marketing campaign to ensure it’s seen by the right audience. Our strategy includes professional photography, online and MLS exposure, social media marketing, and more—customized for your property type and target buyer.

Step 6: Showings and Offers
When your listing goes live, we’ll manage the scheduling and communication for all showings using industry-standard tools like Touchbase. You’ll receive updates and buyer feedback along the way. Once offers start to come in, we’ll help you evaluate them carefully and negotiate to get the best possible result based on your goals.

By starting with a structured plan and taking the time to understand both the market and your own position, you’ll be better equipped to make smart, confident decisions. If you’re ready to move forward with serious intent to sell, we’re here to guide you every step of the way.